From latin “virare” means to become, plus the word "chic" that is universally used to indicate someone or something that is elegantly and stylishly fashionable, combined together you get vireChic, or “becoming chic” because I think that you really become chic when you wear pieces that support a FASHION that is a FORCE FOR GOOD that spreads Social Consciousness and, eventually: - Respect the Planet and promote environment responsibility - Preserve global culture by keeping cultural traditions alive using handmade artisan skills such as knitting, weaving, embroidery - Empower women artisans - Promote transparency in the production chain

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