The vision for The Good Tee was originally conceived in 2008 when founder Adila Cokar, a responsible apparel manufacturing consultant, was on a sourcing trip in India and read about the ongoing issue of farmers in India committing suicide. With high levels of illiteracy and limited land holdings, many cotton farmers live in poverty - their sparse livelihoods dependent on middlemen or ginners who often buy their cotton at prices well below the cost of production. From seed to delivery, fashion - particularly so-called “fast fashion - is known to hurt the planet and the people that produce our goods. Adila’s strong relationships with apparel factories have brought her face to face with the many struggles factories face in the race to get goods shipped on time. That’s why The Good Tee champions responsible manufacture - slower production schedules, ethical working conditions, and fair deals for all. After receiving fair trade certification, Adila made it her mission to make it easier for consumers and businesses to source the kind of supply chain which supports responsibly manufactured apparel.

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