RAREFORM

Four years ago, and two weeks before my wedding, Aric and I decided to say goodbye to our careers in corporate America and take the plunge as entrepreneurs. Looking back, it probably wasn’t the best timing, but let’s be honest: “timing” for a big leap of faith is never great. It started while we were backpacking through South America and saw old billboard vinyl being used as roofing. Blown away by the material’s versatility and durability (not to mention uniqueness and style), we jumped head first into the crazy idea of taking billboards and repurposing them into one-of-a-kind products. We knew nothing about manufacturing or retail. We did not even know what we were going to call our new business. We just knew unique billboards were all around us, and if we could turn those billboards into bags, we could make a cool product under a brand that was doing good.