Kokoh clothing was founded by Lizzette Reyes, January of 2018. An Animal Rights activist, she set out to launch a fashionable line of vegan shirts with empowering messages. Kokoh stands for Knowing Only Kindness of Humans — and that is exactly what she hopes to convey through the brand. Kokoh was designed for the conscious female fashionista, to bring out the activist inside. The line seamlessly blends style with social change, and apparel with activism. Lizzette also launched the brand to fill a gap in the market. While she always enjoyed expressing herself through her clothing, she felt frustrated that so many pieces were ill-fitting, outdated, and not as functional as they could be. With Kokoh she wanted to create flattering, form-fitting shirts. Not only that, but she wanted consumers to feel inspired — to think carefully about Veganism, Animal Liberation, and other world issues. Her line is cruelty-free, as well as sweatshop-free and made in the USA, to ensure all aspects of the brand are of the highest quality. Fashion shouldn’t suffer in the name of making a statement. Kokoh offers unique, trendy pieces with a message. Kokoh will be donating a percentage of all sales to animal related charities around the country.