In 2014, in her own laundry room, Nadia created Kallie & Co. - an online social retail business that sells hand crafted goods created by Mexican artisans. Nadia, a Mexican immigrant who married a US Marine, knew she needed a job that was "portable" because they relocated often. She also wanted to find a way to give back to her Mexican community by creating fair labor. After meeting artisans and sourcing products, Nadia needed a way to tell her story. She turned to Facebook and Instagram to do so. In the beginning, Nadia used Facebook and Instagram to build her brand. As her company and her product catalog grew, her marketing strategy evolved. Today, she uses the Shopify and Facebook Pixel integration to reach customers who visit her website and she sells her products directly through Facebook Shops. These tools allow Nadia to continue growing her business and reaching her customers, regardless of where she's located, and has resulted in 4 out of 5 customers finding Kallie & Co. through Facebook and Instagram. As the business continued to grow, so did Nadia's use of the Facebook's tools. She uses WhatsApp to communicate with her artisans in Mexico, allowing them to avoid high phone bills. She also uses Messenger to communicate with her team, all of whom are other military spouses she's never met in person. Today, Nadia has grown Kallie & Co. from her laundry room, to a small team of Military Spouses, selling her products across the U.S. and Canada, and supporting 20 artisans in Mexico with fair labor. And that's not all - Kallie & Co. is committed to giving back by donating 100% of profits from t-shirt sales to the Semper Fi Fund and by making donations of shoes to women in need in the United States and Africa. Nadia may have started as a way to have a job on the go, but it's grown in to a sustainable, socially conscious business supporting people across the U.S. and Mexico.

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